Birmingham, England

Aditya Pratap Yadav

Graduate Business Analyst. I turn open briefs into something a team can actually run.

Eligible to work in the UK. No sponsorship needed.

About

Computer science first. Then the part that decides what to build.

Birmingham, England MSc Business Analytics, UoB BTech Computer Science, VIT

I am a business analytics postgraduate with a computer science degree underneath it. Four years at VIT taught me how software actually gets built. The MSc at Birmingham taught me the part that comes before any of that: sitting with the people who will use the thing, agreeing what counts as success when nobody has written it down, and getting the numbers to say something a manager can act on.

In between I spent eleven months in a data led marketing role in India, owning the monthly reporting that decided where the budget went next. I wrote the rules for which leads were worth passing on, and I was the one presenting the numbers when the spend was being argued over.

Most recently I ran a live client engagement for the University of Birmingham Library with four others, where an open brief had to become something the team could still run after we left. That is the work I want more of: an unclear question at the start, and something usable at the end.

Open to graduate BA roles Requirements elicitation SQL and Python Tableau and Power BI Stakeholder workshops Forecasting

Key skills

What I can open on Monday.

The tools are the easy half. The other half is knowing which question the tool is being pointed at.

Business analysis

Requirements gathering and elicitation
Stakeholder management
Process mapping
Gap analysis
User stories and acceptance criteria
User acceptance testing
Requirements documentation

Data and analytics

SQL
Python
R
Statistical modelling
Predictive analytics and forecasting
Data cleaning and validation
Data modelling and KPI definition

Reporting and delivery

Tableau
Microsoft Power BI
Microsoft Excel
Google Analytics
Dashboard design
Executive reporting
Agile delivery and client workshops

Analytics and consultancy project

From Operational Record to Evidence Base

A five person consultancy for the University of Birmingham Library. A live client, their own data, and a brief that did not say what to build.

The headline said attendance had fallen 48 percent.It had not. The records had.

Forty seven of the 399 sessions had no attendance recorded at all. Once that was accounted for, average attendance per session was almost unchanged.

4,935

Total attendees

15.4

Average per session

52%

Delivered online

4.38

Overall satisfaction

The real requirement

No KPIs existed, so we agreed them with the client and turned an open brief into three ranked workstreams.

The scope line

When the remit grew from describing the past to predicting the future, we put the change to the client and re-set the scope in writing.

The handover

1,878 records cleaned in Python, six Tableau dashboards, forecasts, and a documented pipeline the team can rerun without me.

Overview dashboard: attendees, sessions, average attendance, satisfaction — **Overview.** Only 352 of 399 sessions had attendance recorded.

Workshop performance: fill rate against capacity and satisfaction against attendance — **Workshop performance.** Fill rate and satisfaction against attendance.

Forecast dashboard for attendance, appointments, category demand and delivery mode — **Forecasts.** Exponential smoothing on attendance and appointments.

Engagement dashboard: college engagement and what can be attributed to a college — **Engagement gaps.** What can and cannot be attributed to a college.

Service mix dashboard: seasonality, requested topics and delivery format — **Seasonality.** When each service peaks across the academic year.

Professional experience

I have already worked inside a delivery team.

Oct 2024 to Aug 2025Gautam Buddha Nagar, IndiaHybrid

Real Prosperity Pvt. Ltd.

Digital Marketing Executive

Prepared and presented the monthly Tableau reporting on lead generation spend, campaign return and channel effectiveness, which is what the budget decisions were argued from.
Defined the lead qualification criteria with sales and marketing, covering budget, location and property type, so only prospects matching a real requirement moved downstream.
Passed pre-qualified leads to the marketing team with a written summary of each client requirement, so follow up was faster and better targeted.
Ran and optimised Google Ads campaigns against cost per lead and conversion, tracked through to booked site visits.

Apr 2024 to Jul 2024Noida, India

Refenia Tech Pvt. Ltd.

Web Developer Intern

Gathered functional requirements from internal stakeholders and turned them into development tasks, wireframes and acceptance criteria.
Built and maintained responsive front end features to sprint deadlines inside a small delivery team.
Tested releases against the agreed requirements, logged defects and supported user acceptance testing before deployment.

Education and certifications

The paperwork behind it.

Education

MSc Business Analytics

University of Birmingham / Sep 2025 to Sep 2026

Statistical modelling, predictive analytics and business intelligence, assessed through a client facing group capstone.

BTech Computer Science and Engineering

Vellore Institute of Technology / Sep 2020 to Sep 2024

Four years of how software is designed, built and tested, which is the half of business analysis that most analysts have to learn on the job.

Certifications

DataCampIntermediate SQL
DataCampData Manipulation in SQL
DataCampIntermediate Python
DataCampAnalyzing Data in Tableau
DataCampIntroduction to Power BI
DataCampIntroduction to Statistics
LinkedInBusiness Analysis Foundations
LinkedInEssential Tools and Techniques
LinkedInStrategic Business Analysis Essentials

Contact

If that sounded like the person you need, say so.

I read everything. One line is plenty.

Or email me directly

apy270602@gmail.com

07887 149513 linkedin.com/in/aditya-pratap-yadav-6505742a5 Download CV (PDF)

Eligible to work in the UK. No sponsorship needed.